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Getting the Best Results from Attending the National Restaurant Association Show

The National Restaurant Association (NRA) Show is one of the largest and most influential foodservice trade shows in the world. Each year, thousands of industry professionals attend to discover the latest trends, network with peers, and explore new products and services. However, with so much to see and do, it can be overwhelming to navigate the show and make the most of your time there. Here are some tips and strategies to help you get the best results from attending the NRA Show.

1. Plan Ahead

Before attending the NRA Show, it's essential to plan your schedule and make a list of the exhibitors and events you want to visit. The show is massive, with over 2,000 exhibitors, and it's easy to get sidetracked or lost without a plan. By creating a list of exhibitors and events, you'll have a clear focus and be able to maximize your time at the show. Additionally, be sure to review the show's schedule of events and seminars ahead of time to ensure you don't miss any critical sessions or activities.

2. Prioritize Your Objectives

In addition to planning your schedule, it's essential to prioritize your objectives for attending the show. Are you attending to network with industry professionals, discover new products, or learn about the latest trends? By identifying your primary objectives, you can ensure that you're making the most of your time at the show and achieving your desired outcomes.

3. Explore the Show Floor

One of the biggest draws of the NRA Show is the vast exhibit floor, featuring vendors from every corner of the foodservice industry. As you explore the show floor, be sure to keep an eye out for innovative products and services that align with your restaurant's needs. Don't be afraid to engage with exhibitors and ask questions, as this can lead to valuable connections and insights.

4. Attend Education Sessions

The NRA Show offers a robust education program, featuring seminars and sessions led by industry experts. These sessions provide a wealth of knowledge and insights on topics ranging from culinary trends to restaurant operations. By attending these sessions, you'll gain valuable insights that can help you improve your business and stay ahead of the competition.

5. Network, Network, Network

One of the primary benefits of attending the NRA Show is the opportunity to network with industry professionals from around the world. Be sure to attend networking events, such as receptions and social hours, to meet new contacts and strengthen existing relationships. Additionally, use social media to connect with other attendees and exhibitors before, during, and after the show.

6. Follow Up After the Show

After the show, be sure to follow up with the contacts you made and the information you collected. This can include sending personalized emails or making phone calls to follow up on conversations or inquiries. Additionally, review the information you collected and consider how it can benefit your restaurant in the long term.

Attending the NRA Show can be an overwhelming experience, but with proper planning and execution, it can be a valuable investment in your restaurant's success. By prioritizing your objectives, exploring the show flo

or, attending education sessions, networking, and following up after the show, you'll be able to make the most of your time at the NRA Show.

Are you attending the show, but aren't certain how to start elevating your restaurant group's supply chain management practices? Send us a message to connect at the show to discuss how we can help.

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